Electra Bicycle Company's tag line is 'Dress your Bike, dress yourself' and hired Exit 21 to design, develop and produce the 'dress yourself' part. Now owned by Trek the first lifestyle product that can be worn on and off the bike will hit the shelves already in FA15 with the bulk of the line is scheduled to hit stores in Spring 16.
Backcountry.com the premier online retailer for all things technical hired us to design, develop and produce their private label Outerwear line for men and women. Product will hit the shelves already this Fall! 2015 that is!
After only 3 year, Benji, Kharma and the team at Poler have created an enormous brand success. They skillfully merge Outdoor with action sport and crafted a truly relate-able brand with worldwide recognition. #Campvibes has become a global tag word and their product hits on all aspects. They came to us to help source, design and develop their top-line product for their 'outdoor' category. Product will be on the shelves in SP16.
Since 2007, Jennifer Ferguson, CEO of Handful and her team have worked relentlessly on creating and positioning their funky bra brand as a mainstay in the independent fitness industry and has created a loyal following. The women-only owned company hired us in 2014 after facing some production related hurdles pertaining to bringing production stateside. We re-sourced and improved their product by fine-tuning the fit, enhanced the durability and performance through moisture wicking, anti microbial fabrication and applied elite construction and reflective branding. The new product in a wide range of colors is now available at Title Nine and their site. Work on a new updated tank is now under way.
A Portland local start up with roots in Mixed Martial Arts, was Exit 21's first client. The scope: a full-service contract ranging from Creative Direction, Design and Sourcing of a full range of Premium Performance Athletic Wear based on the training and passion of the martial artist. All fabrics were eco-friendly and sustainable. Response to fit and feel of product was met with great reviews from consumers, wear testers and professionals in the Martial Arts, Yoga and Barre 3 communities. Men's Product range included 4-way stretch fight short with patented waist closure system, compression tops, woven jackets and performance training tee's and shorts. Women's included fashion forward tights and capris, woven run jackets, fleece and layering pieces. To see the entire line visit ryu.com
Exit 21 won a pitch to design the 2014 Tottenham Hotspurs Soccer Kit for UnderArmour. The brief was to bring the heritage of the club into a compelling modern performance enhancing design.
Demarini, best known for their high quality baseball bats made right here in Oregon, USA, has also introduced Apparel into their product mix. Exit 21 was hired for the design of their S/S 16 apparel line.
Isis, a womens-only Outdoor Brand now based in Colorado hired us to design parts of their F/W13 Ski, Snowshoe and Run line.
Pavé, an east coast start up geared to bring fashionable menswear inspired by the rich European cycling history, hired Exit 21 for a full-service project from Strategy in creating their Brand Plan to Design, Development, Sourcing and Production for their FA15 Brand Launch date.
Erick was Sourcing and Development Director for a number of years for lululemon, the yoga apparel maker based in Vancouver, Canada. He was tasked with setting up sourcing in Far East and implemented processes and procedures which set the company up for success during their rapid growth years and their buoyant bottom line.
Daniela led the biggest volume generating design team while also working on all kinds of projects from Fitness, Cycling, Tennis, Core Basics, 3 Stripes product for all gender and sizes for adidas HQ- Europe's biggest Sport Performance Brand.
Easton, one of the premier US gear brands hired us to work on their premium MAKO Apparel Base layer concept using innovative fabrics and performance enhancing design. We designed, developed and sourced product for Lacrosse, Hockey and Baseball.
Icebreaker is a premium performance brand exclusively working with New Zealand merino and merino wool blends. We created a global Vendor Manual and Code of Conduct to be utilized in all of Icebreakers global manufacturing source base.
Wilson, the first authentic Sports Performance brand (100 years in 2014) hired us to direct the SP/SU 2016 Tennis Apparel range including the design of men's apparel. The project included Kick-off and assorted check point presentations, Color direction and seasonal color card, material selection, print direction, color merchandising, tech pack creation and hand-off.
Carhartt, the number one workwear brand in the United States, approached us to work on a year long Merchandising project to help expand their offering with product for Outdoor activities as well as provide input to move towards a global sourcing strategy,
PearliZumi , a high performance apparel and footwear brand based just outside Denver, Colorado is one of the leading road cycling brands in the US while also doing great running gear. Their SP/SU14 men's and women's Core & LTD running line were a design-only project. Image courtesy of Title 9
The oldest and most respect Fly Fishing Retailer in the United States, this Global brand, who also provides a distinctive country lifestyle line of men's and women's sportswear, asked us to Design and Develop their top end Men's Wader. Using bonded seams and innovative design, we created a technical product that helps provide a comfortable fishing experience with the added benefit of water proof materials that stretch in just the right places.
FitBump is a one-stop-shop to help wellness-focused women make mindful, educated decisions throughout their pregnancy and beyond. They hired us to work on their innovative Apparel concept: FitBump’s revolutionary designs expand over nine months and retract as a woman’s post-baby body gets back into shape. Flattering silhouettes celebrate the bump, and the active-chic styles easily transition from the gym to everyday wear.
All of us have worked at Nike at some point in our careers and gained invaluable product experience working in various categories and on a variety of projects . Rachel and Sunchea for example brought the Seattle Seahawks uniform to life incorporating Flywire technology. Erick was Sourcing and Development Director for ACG besides spending a number of years in Asia and Europe. Daniela designed the Women's National Soccer Uniform as well as Licensed and olympic product.
At Columbia Sportswear Company, Daniela gained experience on technical Outerwear on and off the mountain.
When the opportunities for your brand are bigger than the bandwidth of your staff, when you have a great apparel concept or brand idea but don’t know how to get the project off the ground, EXIT-21 is here to help.
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What our customers say about us
all images courtesy of backcountry.com We are so happy to announce that after less then 12 months of hard work – Basin + Range has officially launched at backcountry.com End of October last year we were approached by the online retailer if we’d be able to do the Technical Outerwear segment of their private […]
Men’s Journal just coined the Katana short we designed for RYU as best new shorts for the gym! Bad luck for those interested in scooping up the style – it’s been should out online at ryu.com. dns information website statistics . Stolpatomhosthas
The allure capri we designed and produced for RYU was just named one of the hottest fitness apparel of 2015! Thanks Muscle and Fitness!
