Electra Bicycle Company's tag line is 'Dress your Bike, dress yourself' and hired Exit 21 to design, develop and produce the 'dress yourself' part. Now owned by Trek the first lifestyle product that can be worn on and off the bike will hit the shelves already in FA15 with the bulk of the line is scheduled to hit stores in Spring 16.
Backcountry.com the premier online retailer for all things technical hired us to design, develop and produce their private label Outerwear line for men and women. Product will hit the shelves already this Fall! 2015 that is!
After only 3 year, Benji, Kharma and the team at Poler have created an enormous brand success. They skillfully merge Outdoor with action sport and crafted a truly relate-able brand with worldwide recognition. #Campvibes has become a global tag word and their product hits on all aspects. They came to us to help source, design and develop their top-line product for their 'outdoor' category. Product will be on the shelves in SP16.
Since 2007, Jennifer Ferguson, CEO of Handful and her team have worked relentlessly on creating and positioning their funky bra brand as a mainstay in the independent fitness industry and has created a loyal following. The women-only owned company hired us in 2014 after facing some production related hurdles pertaining to bringing production stateside. We re-sourced and improved their product by fine-tuning the fit, enhanced the durability and performance through moisture wicking, anti microbial fabrication and applied elite construction and reflective branding. The new product in a wide range of colors is now available at Title Nine and their site. Work on a new updated tank is now under way.
A Portland local start up with roots in Mixed Martial Arts, was Exit 21's first client. The scope: a full-service contract ranging from Creative Direction, Design and Sourcing of a full range of Premium Performance Athletic Wear based on the training and passion of the martial artist. All fabrics were eco-friendly and sustainable. Response to fit and feel of product was met with great reviews from consumers, wear testers and professionals in the Martial Arts, Yoga and Barre 3 communities. Men's Product range included 4-way stretch fight short with patented waist closure system, compression tops, woven jackets and performance training tee's and shorts. Women's included fashion forward tights and capris, woven run jackets, fleece and layering pieces. To see the entire line visit ryu.com
Exit 21 won a pitch to design the 2014 Tottenham Hotspurs Soccer Kit for UnderArmour. The brief was to bring the heritage of the club into a compelling modern performance enhancing design.
Demarini, best known for their high quality baseball bats made right here in Oregon, USA, has also introduced Apparel into their product mix. Exit 21 was hired for the design of their S/S 16 apparel line.
Isis For Women
Isis, a womens-only Outdoor Brand now based in Colorado hired us to design parts of their F/W13 Ski, Snowshoe and Run line.
Pavé, an east coast start up geared to bring fashionable menswear inspired by the rich European cycling history, hired Exit 21 for a full-service project from Strategy in creating their Brand Plan to Design, Development, Sourcing and Production for their FA15 Brand Launch date.
Erick was Sourcing and Development Director for a number of years for lululemon, the yoga apparel maker based in Vancouver, Canada. He was tasked with setting up sourcing in Far East and implemented processes and procedures which set the company up for success during their rapid growth years and their buoyant bottom line.
Daniela led the biggest volume generating design team while also working on all kinds of projects from Fitness, Cycling, Tennis, Core Basics, 3 Stripes product for all gender and sizes for adidas HQ- Europe's biggest Sport Performance Brand.
Easton, one of the premier US gear brands hired us to work on their premium MAKO Apparel Base layer concept using innovative fabrics and performance enhancing design. We designed, developed and sourced product for Lacrosse, Hockey and Baseball.
Icebreaker is a premium performance brand exclusively working with New Zealand merino and merino wool blends. We created a global Vendor Manual and Code of Conduct to be utilized in all of Icebreakers global manufacturing source base.
Wilson, the first authentic Sports Performance brand (100 years in 2014) hired us to direct the SP/SU 2016 Tennis Apparel range including the design of men's apparel. The project included Kick-off and assorted check point presentations, Color direction and seasonal color card, material selection, print direction, color merchandising, tech pack creation and hand-off.
Carhartt, the number one workwear brand in the United States, approached us to work on a year long Merchandising project to help expand their offering with product for Outdoor activities as well as provide input to move towards a global sourcing strategy,
PearliZumi , a high performance apparel and footwear brand based just outside Denver, Colorado is one of the leading road cycling brands in the US while also doing great running gear.
Their SP/SU14 men's and women's Core & LTD running line were a design-only project.
Image courtesy of Title 9
Design for men's and women's cycling jerseys, bibs, gloves and casual wear.
The oldest and most respect Fly Fishing Retailer in the United States, this Global brand, who also provides a distinctive country lifestyle line of men's and women's sportswear, asked us to Design and Develop their top end Men's Wader. Using bonded seams and innovative design, we created a technical product that helps provide a comfortable fishing experience with the added benefit of water proof materials that stretch in just the right places.
FitBump is a one-stop-shop to help wellness-focused women make mindful, educated decisions throughout their pregnancy and beyond. They hired us to work on their innovative Apparel concept: FitBump’s revolutionary designs expand over nine months and retract as a woman’s post-baby body gets back into shape. Flattering silhouettes celebrate the bump, and the active-chic styles easily transition from the gym to everyday wear.
All of us have worked at Nike at some point in our careers and gained invaluable product experience working in various categories and on a variety of projects . Rachel and Sunchea for example brought the Seattle Seahawks uniform to life incorporating Flywire technology. Erick was Sourcing and Development Director for ACG besides spending a number of years in Asia and Europe. Daniela designed the Women's National Soccer Uniform as well as Licensed and olympic product.
Minds are like parachutes; they work best when open. „
Quality is not an act, it's a habit. „
Subtlety may deceive you; Integrity never will. „
Design works if it's authentic, inspired and has a clear point of view. It can't be a collection of input. „
We are a group of industry experts with a passion for creating best in class apparel, thus elevating your Brand and your Business. Our collective 100+ years of experience spans high-performance athletic, outdoor & ski, swim and lifestyle apparel for all ages and genders. If you can dream it. We can do it.
Vendor Research & Evaluation :: Vendor Compliance :: Cost Negotiation :: Sample & Bulk Production :: Capacity Planning :: Delivery :: Quality Control :: Reporting :: Logistics & Warehousing :: Order Fulfillment
We have partnered with some of the most reputable material suppliers and garment factories in the Far East, North America and the Americas. Our Tier One Factory base have an array of technical capabilities in sewing, cutting, taping and bonding. Whether it is flat seaming, seamless, welding, taping, dye cutting and more, we can find the right source for your needs. Our Raw Material vendors provide varying dyeing techniques like piece dye to garment dye, printing such as sublimation, wet printing and screen printing. We have extensive experience in incorporating various performance attributes such as quick dry, anti microbial, water proof, SPF levels and more into fabrics.
As the world continues to be more aware of the environment, we work with our current source base to improve their environmental practices such as Lean Manufacturing and we continue to search out other partners that provide the best in water treatments, waterless dyeing techniques using and re-using various raw materials, organic and recycled yarns and dyeing and finishing among many other options. Our access to these great companies enable you to have more choices to make the right fit for your brand.
Product Development :: Technical Design :: Pattern :: Fit :: Size & Grading :: Materials Research & Testing Lab Dipping & Color Approval :: Logo & Trim Development :: Wear Testing :: Cost Engineering
Do you strive to offer your customers quality garments with expert craftsmanship, the best possible material and trim selection and exceptional fit? You have come to the right place. Our team of Material Researchers, Developers and Fit Engineers have gained experience working for some of the biggest global Brands. And we are eager to pass our learnings on to you and your customers. You will notice the difference.
Creative/Design Direction :: Trend Analysis :: Product Design :: Color Card :: Color Merchandising Material Selection :: Logo & Trim Design :: Packaging Design :: Conceptual Illustration
We don’t just design clothes. Or draw pretty pictures. We build and enhance Brands by creating product that’s right for your customers. We do that by first immersing ourselves into your Brand. And understanding your unique culture. We work closely with you to design the most brand-right product while infusing it with emerging Trends, Color and Innovation influences yet with an eye for margin requirements and target price points. Your customers will come back for more.
Brand Vision :: Brand Plan :: Product Line Merchandising :: Line Planning :: Product Brief :: Product Price Positioning Visual Line Planning :: Innovation Roadmap
Exit 21 was born out of the passion and desire to bring world class design, product and process solutions to premium performance lifestyle brands. We provide a fully integrated product solution for your athletic apparel, lifestyle, outdoor or accessories needs. We offer everything from initial strategy, design, product innovation, development, supply chain to commercialization. Our experienced team of Merchants, Designers, Raw Material and Product Developers as well as Pattern Makers and Tech Designers work hard to execute your vision.
When the opportunities for your brand are bigger than the bandwidth of your staff, when you have a great apparel concept or brand idea but don’t know how to get the project off the ground, EXIT-21 is here to help.
We didn't know how much we needed Exit 21 until we saw what Erick, Daniela, Rachel and Sunchea bring to the table. We've essentially doubled our team and now have direct access to highly experienced veterans of the apparel industry, and we accomplished it in a cost effective manner. It's one of the best decisions we've ever made.
- Team Handful
The last two days were two of the best of this entire year! (No exaggeration) Your creativity and commitment to the growth of this brand is inspiring to me. I cannot thank you enough and I am so excited for 2014.
- Kira Kohrherr @ Fitbump
Definitely a very productive call yesterday and exciting to see the initial line take shape. I was taking it all in and completely forgot to tell Daniela how impressive the presentation was.
- Whit Oliver @ Pavé
If you think it's expensive to hire a professional, wait until you hire an amateur. „
Quality means doing it right when no one is looking „
The best way to predict the future, is to invent it. „
We cannot solve a problem using the same thinking we used to create them. „
all images courtesy of backcountry.com We are so happy to announce that after less then 12 months of hard work – Basin + Range has officially launched at backcountry.com End of October last year we were approached by the online retailer if we’d be able to do the Technical Outerwear segment of their private […]
Men’s Journal just coined the Katana short we designed for RYU as best new shorts for the gym! Bad luck for those interested in scooping up the style – it’s been should out online at ryu.com. dns information website statistics . Stolpatomhosthas