all images courtesy of backcountry.com
We are so happy to announce that after less then 12 months of hard work – Basin + Range has officially launched at backcountry.com
End of October last year we were approached by the online retailer if we’d be able to do the Technical Outerwear segment of their private label line. And boy were we ready for it!
Yet anyone who’s familiar with the Apparel Industry will know what a massive undertaking it is to design, develop, prototype and buy a range of technical outerwear in 3.5 months.
Yes. You read correctly. 3.5 Months from initial brief to placing the buy.
By working extremely close with our material vendors, internal team and factories we were able to pull off and deliver high quality product in a seemingly impossible time frame. With limited time, a last minute re-branding and some material delivery hiccups – we all are super excited and very proud of the outcome. Esexmasteta . Have a look at the pictures above – they do the product justice.
Enough of the celebration though as we prepare for design review of our 3rd season with them and are going into production for their Spring 16 line.